Privacy Policy
Last Updated: 2026
This Privacy Policy explains how electricianinwirral.co.uk ("we," "us," "our," or "Site") collects, uses, and protects your personal information. We are committed to safeguarding your privacy in accordance with UK Data Protection Laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, phone number, and postal address when you voluntarily submit contact forms or sign up for newsletters.
- Technical Data: IP address, browser type, device information, and operating system.
- Usage Data: Pages visited, time spent on Site, links clicked, referring websites, and search queries.
- Cookies: As detailed in the Cookie Policy section below.
How We Use Information
We use collected information for the following purposes:
- Analysing Site performance and user behaviour through analytics tools.
- Tracking affiliate referrals to casino partners and measuring commission accuracy.
- Improving Site functionality, content, and user experience.
- Sending promotional emails and newsletters (with your consent).
- Fulfilling legal obligations and preventing fraud.
- Responding to enquiries and customer support requests.
Cookie Policy
We use cookies to enhance your browsing experience. Cookies are small text files stored on your device.
Types of Cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to improve Site performance (Google Analytics, similar tools).
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and track commissions.
- Marketing Cookies: Deliver personalised content and advertisements.
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to external casino websites, gambling operators, and affiliate partners. We are not responsible for the privacy practices of these third-party sites. We strongly recommend reviewing their respective privacy policies before providing personal information or engaging in any transactions. These external sites operate independently and may have different data protection standards.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your data.
- Right to Data Portability: Receive your data in a structured, machine-readable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, contact us using the details in the Contact Us section below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Generally:
- Contact form submissions and enquiries are retained for up to 3 years.
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained for the duration of our commercial relationship plus 6 years (for accounting purposes).
- Cookie data expires according to individual cookie lifespans (typically 12 months or less).
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data handling practices, please contact us:
Email: privacy@electricianinwirral.co.uk
Website: electricianinwirral.co.uk
We will respond to your request within 30 days as required by UK GDPR.